Woodworker's Journal 1982-6-6, страница 14

Woodworkers talk about HEGNER saws.

Thousands of people have bought HEGNER 1'niversal Precision Saws during the last few years. Here's what some of our customers said when we asked them what they thought of their purchase:

As a professional woodworker and a teacher of woodworking, I have encountered numerous machines which lacked in design and quality of manufacture. T he I legner (Polymax-3) saw is the best machine of it 's ty|x' that I have ever had the pleasure of using. Galen J. Winchip, Iowa In all my years, I have never seen a saw that could do the work that yours (Multimax-2) does. Frank Audano, Forida

I have used other makes, Inn find the Multimax-2 far superior in all aspects including economy. It saves hours in sanding edges and reduces cost of blade breakage. Gerhard M. t'mlauf. Washington

I am a lull time wcxxl craftsman, making a wide range ol wood products that I sell at Craft Fairs. Recently I purchased yout I legner Multimax-2. It is a fantastic machine! The cut is absolutely perfect.

Carl Abrams. Washington D.C. Absolutely 110 other saw will do what it (Polymax-3) does. This saw has opened a whole new vista ol creative design possibilities to me. It 's work is almost unbelievable, yet it is so easy and such pleasure to use.

I). A. Senter, Texas

We found this saw (Multimax-2) to do better than claimed. T he saw paid for itself in the first 90 days we owned it. It has worked better than we expected and has given us little trouble. Clarence F. Dye. New York It's a quality machine, it's fun and the results of using it are rewarding. You can do a type of woodworking that isn't [tossiblc without the saw. I enjoy the safety and freedom from worry when c hildren use the saw. We make money selling products made by using the saw.

Paul Firbich, Minnesota The versatility of the 1 legner (Multimax-2) has made it possible for us to expand our line of woodcraft produc ts.

Bud & Linda Brinkmeyer, Illinois No other jig or sc roll saw I have ever used has given me the satisfaction or done such beautiful work as this saw (Multimax-2). I appreciate it more each time I use it. Jeanne M. Sandison, Wyoming

HEGNER saws, models Polymax-3™and Multimax-2"¹. have revolutionized scroll sawing. Popular Science magazine recentl\ published another article on the Multimax-2™ and called its performance "unsurpassed." And with all its superior capabilities, the HEGNER Multimax-2™ costs considerably less than a conventional industrial scroll saw.

If you want a precision tool which will le t you c ut the- most intricate [jatterns accurately, quickly, without relief cuts, without major sanding. and without blade breakage. you owe it to yourself to look at HEGNER Saws.

Send for information today.

AMI, LT D

Advanced Machinery Imports P.O. Box 5285-WJ

Wilmington. DE 1980S Phone (302) 999-9139

□ Please send me your FREE brochure on HEGNER Saws.

□ I enclose $5.00. Please send me ppd. the full size pattern for the 24" HARVEST WAGON pictured above.

□ Also send me information on the new HEGNER Lathe and 011 Lachapjjelle workbenc hes.

Name: -

Address: _

City, State and Zip: _

Workshop Income

by Paul W. Kellam

Don't Sell For Less Than Cost

Remember that 19th Centurv Step-Chair project from the May/June 1982 issue of The Woodworker's Journal? Bill, a friend of ours, decided he'd build one for his wife. It turned out well. She loved it and showed it off to some visitors.

ue er

Then Bill got a telephone call from a dealer in antiqt furniture. "My wife saw your wife's step-chair," the call said. "If it's as good as she says it is would you be interested in making a few to sell in my shop? Not as antiques, you understand. We'd identify them as recently made, out hand made. People want well-crafted things that look old but can also be used."

Bill was delighted and so was the antique dealer when he saw the step-chair. He placed a verbal order for four, to be followed by more as soon as the first two sold. They left the price open until Bill could sit down and figure his costs.

The materials cost was the easy part of it - 14 board feet of oak at $1,175 per board foot. Labor was a bit more diffi

cult, but with his wife's help, Bill came up with a fairly accurate estimate of the time he'd spent on the project. Building the chairs four at a time, he figured, should pare that to

five hours per step-chair. At $10 an hour that came to $50 per chair. He calculated the finishing materials at $5 and added $10 for miscellaneous and profit. It all came to $81.45.

"At that price, I'll take eight," the antiques dealer said. "I'll mark them up to $135 and they'll sell like hot cakes. When will I have tne first one?"

What Bill didn't realize was that he was going to take a bath on each and every step-chair. He was right in that the retail price is not his deciding factor; the wholesale price is. What Bill didn't grasp was that the wholesale price he'd set in this case was less than his cost.

In his calculations Bill forgot a very important item. He forgot overhead. You can say that it doesn t matter because Billisn't dependent on his woodshop for his living; he has another job. But he does need some extra income and he's not going to get it from this step-chair deal. Indeed, for each andevery step-chair he sells he's going to incur a loss. You'd be surprised how many small businessmen sell at a

loss every day and don't know they're doing it. When things don't come out right at the end of the year, what do y typically do? They look for ways : of course only increases the loss.

they ty that <

There is a way to avoid that. It's called unit-cost pricing. It's fairly simple and here's how it works.

To go" back to the step-chair example, let's start with Bill's production cost figures. Broken down, they look like this:

14 board feet of oak @ $1,175 $16.45

5 hours of work @ $10 50.00

Finishing materials 5.00

Total, labor and materials

$71.45

Now let's assume for the moment that Bill has no other income. Aside from labor and materials, how much would his shop cost him to have and to operate full time for a full r? He

$400.00 360.00 810.00 400.00

year? Here's what Bill came up with: Heat Electricity

Truck operation (gasoline, oil, insurance) Insurance on shop and tools

Total, operating expense

$1,970.00

That's only part of it. His tools represent an investment of $10,000, and he's got $8,000 tied up in the truck. Figuring a life of five years if the tools and truck were in full-time service, that means Bill's shop would have to yield $3,600 a year ($18,000 divided by 5) above materials and labor costs just to keep the equipment up to snuff.

(Continued on Page 16)