Woodworker's Journal 1983-7-1, страница 12

"The HEGNER saw is the best machine of it's type that I have

ever had the pleasure of using."

Galen J. Winchip, Instructor of Woodworking

The HEGNER Lathe has a 15-3/4" swing. Available accessories include a Four-Jaw Universal and a Steady Rest. Precise duplicating can be done either from an original turning or from a template.

Send for information today, and sec HEGNER tools demonstrated at these and other fine tool dealerships:

Birmingham Saw Works

910 N. 28th Si. Birmingham. AL 35201 (20.il 252-9757 ( loaslal Saw fc Machinery 901D Bullet Di. Mobile. AL 16609 (205) 666-1180 The (lulling Edge 3871 C.randvit-w Blvd. Los Angeles, CA 90066 (213) .190.972.1 The Culling Edge 7621, Mirainar Rd. San Diego. CA 92126 (714)695-3990 The Culling Edge 18.16 Fourth St. Berkeley, CA 947I0 (415)548-6011

\\ ikkI T(X»I Center

25-15 Showers 111 Mountain View. CA 94040 (4I5>948..18H

W.S. Jenks & Son

718 Seventh Si.. NVV Washington. D.C 20001 (202) 737-7190

Highland Hardware

1031 N. Highland Ave. Atlanta. GA 30.106 (404) 872-4466

The Wood Craftsman's Store

2941 Goshen Rd. Fori Wayne. IN 16808 (219) 181.3355 Skarie, Inc. 707 N. Howard Si. Baltimore, MD 21201 (SOI) 728-6000 Garrell Wade Company 161 Ave. ol the Americas New York, NY 1001.1 (212)807-1155 Hardwoods of Memphis 2667 Jackson Ave. Memphis. TN S8I0I 19011 452-9663

Hardwoods of Nashville 2000 Kirn Hill Rd. Nashville, TN .17210 (615) 889-9555

Memphis Math, k Supply Co.

.101 So. From Street Memphis. TN 18101 (800) 238-4485 Puma «c The While Buffalo 18521 FM 119 Houston. TX 77070 (713) 469-0004 Dale Woodcraft i- Tool Or. 12323 North Ol. Expwv. Dallas. TX 75213 (214) 2.13-9649 Woodworker's Hardware 676 N Wilchduck Virginia Bearh. VA 23462 (8041490-980.1 The Wood and Tool Slore

N34 W240II Capitol Dr. Pewaukee, Wl 53072 (414)691-9411

DEALER INQUIRIES INVITED

AMI. Ltd.. P.O. Box 5285-J2, Wilmington, DE 19808 (302) 999-9139

Please send me your FREE brochures on HEGNER Saws and on the new HEGNER Woodworking Lathe.

Also send me information on Swiss made LAGHAPPELLE Workbenches.

Name: _ Address:

Workshop Income

by Paul Kellam The Added Costs of Being in Business

In the last issue we looked at the experience of a friend of ours who discovered, to his chagrin, that he had contracted to deliver a supply of 19th Century step-chairs at less than cost.

In our example, friend Bill had figured his costs at $81.45 per chair, but he had overlooked overhead. When he faced that squarely, adding the cost of heat, electricity, truck operation, insurance, replacement of tools and truck, miscellaneous, and a fair return on his investment in tools and other equipment, he found his true cost to be close to $100 per chair.

No problem. The product was selling so well in limited quantity that he had no difficulty raising the wholesale price to $100. That seemed to be the best course for him. Bill had a full-time job elsewhere. His shop was primarily for fun. He sold a few items on the side. His concern was not to build an empire or even make a living; he simply wanted to avoid taking a loss. If he couldn't sell step-chairs at a profit, no sweat. He simply wouldn't make any.

Now let's change just one key element of Bill's situation: he loses his job.

Bill had always dreamed of being a full-time woodworker. Through the years he's been perfecting his skills. Now he decides to take the plunge and make his long-time dream a reality. Unfortunately, his dream also becomes something of a nightmare, for as a full-fledged businessman he's caught in a classic cost-price-volume squeeze. Suddenly his costs are up, his price has to come down, and he has to figure out the right volume of sales and mix of product to make it all work together.

The realities of added costs, a lid on prices, and volume considerations in a full-time business are hard facts often overlooked when someone sets out to turn an avocation into a vocation, something that seems to be happening more and more in this current period of high unemployment. Consequently, we've altered our plans for the sequence of "Workshop Income" columns a bit in order to get more deeply into costing, pricing, selling and volume.

Those considerations apply to sideline businesses as well as full-time ones, but they are somewhat different and quite a bit more important and complex in a full-time endeavor. Shop skills are essential, of course, but they alone are not enough. The realities of being in business have to be dealt with, too. The rate of small business failures is high. And a reason for small business failures, sadly and too often, is simply that hard business dollars-and-cents realities get swept aside as attention is concentrated on that which the neophyte businessman knows and likes best - tools, wood and craftsmanship, in the case of woodworking.

One of the hard business realities often overlooked is the amount of capital needed, both investment capital and working capital. Capital is a cost of doing business, whether it is borrowed capital, capital removed from savings and invested in the business, or capital that is invested in a home that gets converted to business use. And one reason that capital and other business-cost realities get overlooked is that most of us who have become accustomed to living on a salary or on a regular hourly wage tend to underestimate wnat that total income really amounts to and tend to disregard the amount of capital investment required to create and maintain the job that we hold.

When Bill decided to employ himself he had to come up with the capital needed to create the new job that he now wanted to hold, and in order to stay even he also had to find a way to generate considerably more cash flow than he had been used to seeing.

The HEGNER Universal Precision Saw has, as the editor of WOODWORKER S JOURNAL wrote, "propelled (its owners) into a new world of scroll sawing."

Both the Polymax-3™ and Multimax-2'" will let you saw the most intricate patterns accurately, quickly, without any relief cuts and without major sanding.

When it comes to scroll sawing, there is only one name to look for—HEGNER.

And now, the excellence of HEGNER design and manufacture surfaces again—in the new 39" HEGNER DUPLICATING LATHE. Simplicity, quality and precision are combined in this woodturning lathe to give you the results you expect from HEGNER tools.

City, State and Zip:

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