Woodworker's Journal 1983-7-5, страница 12

Family of Fine Miter Boxes

Model 303

Model 101

MODEL 202 A suberb medium sized miter box, more than adequate for all furniture and frame work The line blade (18 TPI) and smooth but snug guides give unusually good blade control to assure you of a Drecision cut every time. The table is precision machined, mounted on laminated wood base plate with rubber feel.

* Table length 18*. Cutting width @ 90° 6'/j". Depth 4'/i"

* Auxiliary stop for lengihs up lo 26" * Five presei "Quick Lock" angle stops plus lockability at any angle from — 90°

* Shipping wt. 14 W lbs

MODEL 303 Smaller version of the #202 utilizing the Nobex back saw

* Table length 11 V.", Cutting width @ 90° 2 W*. Depih 3' * Five preset "Quick Lock" angle stops plus lockability at any angle as the #202 * A precision tool throughout * Shipping wt. 8V« lbs.

MODEL 101 Bring the tool to the work.

* Magneiic face plate with steel bearings * Three preset angle stops plus calibrated scale and lockability at any angle from 45° — 90° * Strong and lightweight * Shipping wt. 2V* lbs. Contact us lor the miter boxes with the quality cul.

N0BEK

CORPORATION

2833 Leon Street. P.O Box 538

Muskegon, Michigan 49443 Telephone (616) 759-8631 Representatives wanted

for the craftsman who seeks the ultimate in Woodworking Joinery

INTRODUCING

JO I NT-MATI C

At last make precise friction - fitted joints. Create through and sliding dovetails, mortise, tenon, box joints and more , , . saving countless hours with the satisfaction of fine craftsmanship.

Don't wait. Send $1.00 for our brochure.

( S TRONG ) TOOL DESIGN

20425 Beatrice, Dept. WJ, Livonia, Michigan 48152

Workshop Income

Some Thoughts on

Low-Cost, No-Cost Advertising

If a business is to succeed, it must have customers. That's a plain and simple fact of business life. And to get customers. there must be some means of teiling people about the business: its location, hours, products, and prices among other things. This applies to any business, new or old, large or small, part-time or full-time. In short, it pays to advertise.

Advertising can take a variety of forms, some of it quite expensive, some of it absolutely free. The type that's best for you will depend on your business -there's no single formula that works for everyone. For example, you'll need little advertising if you have a part-time business and are content to spend a few hours each week making a half-dozen wooden toys. However, if you're running a full-blown production shop, advertising will take on considerably more importance -and expense.

In this issue, we'll discuss no-cost, low-cost forms of advertising that may be of value to your business. Next issue, we'll cover some of the more expensive kinds.

Of all forms of advertising, ' 'word of mouth" is one of the least expensive. It's free. However, it doesn't come without work on your part -it must be earned. Your customers must be completely satisfied with your product, from workmanship to price. If they are, they tell their friends and their friends, in turn, become new customers. Some craftspeople relv on word of mouth as their sole means of advertising.

Keep in mind that word of mouth has geographical limitations. If you want to attract potential customers in the next county, chances are this form of advertising won't reach them. Also, always remember that word of mouth can work against you if you generate unhappy customers. If a customer has a complaint with one of your products, do everything you can to correct the problem. The customer will be happy and, in the long run, you will be too.

Your local newspaper presents another opportunity for free advertising. Small newspapers often have to struggle to generate new ideas for articles. Stories about local crafts-persons and the work they do is always of interest to readers. Drop a note to the editor and tell him about your business. If the newspaper is interested, they'll usually send a reporter to interview you. You talk about your business and the reporter takes notes and perhaps a few photographs. You don't have to write anything. The reporter goes back to the office and writes the article, Usually it's published within a week or two.

If you're one who has a flair for getting up in front of a group, you may want to consider giving a talk to a local club or civic organization. It's another way to get some advertising at no cost. Just as newspapers struggle to come up with articles, most program directors have a similar dilemma trying to find a speaker each week. Give him a call and let him know you're available. If invited, you might want to take along some of your products. Also, a demonstration is always interesting; perhaps one on how you hand-cut a dovetail or mortise and tenon. It goes without saying that the presentation must be professional and that you must be well prepared. Several dry runs at home will be helpful. For additional information, check your local library for books on public speaking.

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