Woodworker's Journal 1983-7-5, страница 14

Woodworker

RIPSTRATE™ SAVES FINGERS

AND GIVES STRAIGHTER CUTS

If you own a table or radial arm saw you know what that whirling blaae could do to your hands. RIPSTRATE'" guides the work tight against the fence and table while you push it through with a stick, with both hands away from I he blade ALSO PREVENTS KICKBACKS. Requires no adjustment HIPSTRATE'" is not just a satety device. Professional shops use it because it gives straighter cuts and speeds the work. Money back guarantee $59.50. Add S3 SO shipping. Check. Visa. M C Free brochure

Call or write: Fisher Hill Products 3 Fisher Hill Fitzwilliam. NH 03447 603 585 6883

Workshop Income (Cont'd)

Hardwood Lumber - Low, Low Prices

Special sale on FAS grade hardwood. Surfaced two faces, edges cut parallel. Kiln dried, clear at least one side. All V*" thick - priced per piece.

Hardwood Lumber - Low, Low Prices

Special sale on FAS grade hardwood. Surfaced two faces, edges cut parallel. Kiln dried, clear at least one side. All V*" thick - priced per piece.

ASH

CHERRY

HARO MAPLE

RED OAK

7Vt x 24

$4.36

S5.07

S4.13

S5.07

7% x 36

6.99

8.22

6.73

8.62

7 V. x 48

9.67

11.13

9.10

11.15

7 V» * 60

12.99

15.26

12.75

17,17

9Vi x 24

5.97

7.09

5,44

7.91

9V. x 36

8.85

10.65

8.17

11.89

9 V* x 40

11.15

14.70

10.87

15.64

9'A x 60

14,54

17.74

13.61

19.80

We pay all shipping charges. Mail order today to: (312) 893-5225

Bosko Wood Service lNo C.O.D. orders

6t 1 W. Lunt Ave. Please enclose n-oncy order

Schaumburg. 1L 60193 or chuck with your order)

We pay all shipping charges. Mail order today to: (312) 893-5225

Bosko Wood Service lNo C.O.D. orders

6t 1 W. Lunt Ave. Please enclose n-oncy order

Schaumburg. 1L 60193 or chuck with your order)

The business card is one form of advertising that every business should have. It adds a professional touch without spending a great deal of money. For around $15 you can have 200 standard (2 in. high by 3'/i in. wide) size cards printed. A logo can be added for a few dollars more.

Most importantly, a business card should clearly state the name of your company along with the complete address and telephone number. Keep it simple. After all, the point of the card is to tell people what your business does and where it is located.

Give your card to anyone who expresses an interest in your products. People have a tendency to hang on to a business card and it will serve as a reminder to them at some point in the future.

If a community bulletin board is available, it's worth your while to add your card. After all, the space is there to use at no charge and it just might yield a few sales. The same holds true for supermarkets or any other places that business cards are permitted.

The classified section of your local newspaper presents another opportunity for low-cost advertising. Most newspapers charge on a "per word" or "per line" basis. The larger the newspaper's circulation, the higher the charge. For example, a nearby daily paper with a circulation of around 70,000 readers charges 90<t per iine per day if you run the ad one to three days. Run the ad four to Five days and the rate drops to 70*. For fourteen days you only pay 60T per line per day.

A well written classified ad can say a great deal in just a few lines, but it will take some work on your part to get it to the point where it reads just right. Try writing it in several different ways. It may take a dozen rewrites, but don't be satisfied until you feel it reads ciearly. Sometimes, the best approach is to write two or three ads, then do some experimenting with them. Run an ad for a few weeks and see how it does. Then run a different ad for the same length of time and compare the results. It's not uncommon to find that a slight change in the wording will have a substantial effect on how it does.

Of course, a classified ad will rarely result in a mass of customers knocking down your door. After all, many newspaper readers ignore the classified section entirely. And of those who read it, only a few will see your ad mixed in with the dozens of others. The point is that if a newspaper has a circulation of 70.000. only a small percentage of that number will see vour ad —and even fewer will respond.

When the telephone company says "Let your fingers do the walking through the Yellow Pages", apparently a lot of people listen to them. Their researcn snows ttiat tour out of five adults use the Yellow Pages 34 times a year. It's because, they say, almost everyone receives a Yellow Pages directory or has access to one.

If you have a business telephone, your business is automatically listed in the Yellow Pages at no additional charge. The listing consists of the name and telephone number of the business. It will cost more if you want bold type or if you want to be listed under more than one heading. The rates will vary depending upon the number of people who are served by your directory.

The Yellow Pages also offer display advertising, although the costs jump considerably. A call to the telephone company will get you the rates for your area.

We know it takes advertising to get people to buy your products. With the cost of advertising continuing to grow, it makes good sense to consider some of the low-cost, no-cost ideas that have been discussed here. It may just pay off with increased sales. . v.,

Swedish Woo3 Dyes,

Don't hide the beautiful grain of your wood project]

—enhance Wood powikT

r-\

Introductory

offer....

Please send me three saniples of Suvriisb Wood

making one pint each My check for f 5 Is enclosed

NAME _

ADD.

QTY

info™ woodturners sS

TWO PAY INTENSIVE WORKSHOPS. [SINCE 1976) MID-WEEKS AMP WEEK ENDS

Througtwut"vyear Twostudentsclass SnarpenmRandproperuseottciolsfor cutting are emphasised for faceplate arid centers turning Hands tm practice sharpening I..'" and Imtsfimg build shi 11 and continence

THE ZIMMERMAN WOODTURNING LETTER Comprehens .f report on ea h subie i fir si issue (May 19S3) USE Of GREEN WOOD IN FACEPLATE turning Seinnd issue iSepI 1983) BOWL TURNING TECHNIQUES-Should you use a bo*i souse with a siraignt edge or a tmgei nan grind' When and ha*1 When is scraping ine proper techttque? Th,ra issue Uan 1984) SPINDLE IURNiNG AND DUPLICATION Each issue— $2 50 ppd S7 00 for lirst 3 issues

MYFORD MLS FINEST QUALITY ANP DESIGN

4 ceniei neight 4 * 13 dia meter ouiboard Large diampter ■vi'r special hand rest SEND 401 IN STAMP'S Por all BID ■:hjres rncluduig WORKSHOP '.IVFQRO LATHES. 50RBV and HSS turn.ng tools 61N ! CHUCK for all ML8S 36 lathes DOUBLE FACED TAPE lor MlBC 42 v m-a ev. aitachment of wood to faceplate

RU5S ZIMMERMAN. RFD 3 BOX 59 PUTNEY. VERMONT 0534G