Woodworker's Journal 1983-7-6, страница 6

Letters

In our shop we use a great variety of woods to repair and restore furniture from yesteryear. On a number of these projects we used an epoxy base glue which we tint to match the wood of the furniture. After years of trying to maintain an inventory of commercially made pigments for tinting, I've found that the best tints come right out of the kitchen. My wife's spice rack holds 24 different spices which are ready in their powdered form to mix with the epoxy to form glues or fillers of nearly any color to match nearly any wood!

Craig L. Graybar, West Allis, Wis.

I'm in the process of making an old ice box. The original units had thumb latch type catches and rather ornate hinges. I would like to use this type of hardware on my unit, but have been unable to Find a supplier. Can you help?

Dennis James, Loveland, Colo.

Reproduction ice box hardware is available via mail-order from Ritter and Son Hardware, Gualala, CA 95445 (This is their complete address/. For more information, send for a copy of their catalog.

As an amateur woodworker, I generally find your magazine quite interesting. As someone making a career in advertising, 1 found your Workshop Income column {September/October, 1983) which dealt with advertising of particular interest. You researched classified advertising well enough to write one paragraph. You should have stopped there.

While you were correct in cautioning people to use careful planning in composing a classified ad (true for any type advertising) you make it sound much more difficult and costly than it need be. The paper of 70,000 circulation you mentioned probably has a

half-dozen classified specialists trained and experienced enough to put an advertiser's ideas into a succinct, effective sales message. "Ad-visors," as they are known in the business, perform such a task an average of 50-60 times per day at a paper that size.

You warn that a classified ad will rarely result in a "mass of customers knocking down your door". Let me remind you we are discussing "low-cost, no-cost" advertising. The type advertising that brings out the masses requires investment backed by thorough, extensive planning and diligent execution.

It is unfortunate that you failed to search out statistics on classifieds as carefully as you did Yellow Pages. You might have discovered that 68 per cent of all newspaper readers peruse the classified section in the course of any given week. (Source: Response Analysis Corp. for the Newspaper AdvertisingBureau)

No amount of advertising can

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The INCA Jointer/Planer is so good, our customers are becoming our salesmen.

"Out INCA 510 Auto Feed Thickness Planer is your best salesman It produces for us *

L.C. Wisconsin "I have used the Model 510 you sen! It is a wonderful machine and as o thickness planer it is incomparable *

RS New Hampshire When customers write letters like that, we have (o wonder whether we ever need 10 run an ad for the INCA Automatic Jointer Planer But this time we hove a reason Because this fine machine is now even better. And even more versatile

Just a few of the improvements include longer tables ond fence, with two feed speeds that can be chonged while in operation. As well as an ad|usfable outfeed bed ond a choice of either a 1 '/ihp (110 volts) or a 2hp (220 volts} motor Plus a half dozen other improvements you'd probably never notice, but help make the new INCA 550 the best Jointer/Planer money can buy. ■ _City

And when you consider that (he INCA 550 con plane wood flat and parallel from rough lumber and turn all those twisted, wavy boards that used to be scrop into good wood, ihis machine will pay for itself

And at only SH95 (including motor) il won't take long

Add to that the 5-year, limited warranty even commercial use is covered and you have an unbeatable machine. And an unbeatable deal

We just can't resist one more of our customer's comments.

"The INCA machines are pure |Oy. I've sold all my other machines and replaced them with INCA T R. Michigon

Garrett Wade Company, Dept.

161 Avenue of the Americas

New York, N.y, 10013

Dept 1 £5

Gen Tic men-

Send me your INJEC1A INCA saratog Enclosed is SI 00

l 1 Send me you' 268 cage coiolog of itie fines! woodworking Hand tools machinery ond accessories (T h includes ¹¹ ' INJECtA INCA caiolog ) Enclosed is 53

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