Woodworker's Journal 1984-8-3, страница 8

Woodworker

CANNONBALL BED PLANS

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Complete plans with detailed procedures and material list. Original made ot oak but pine or any other wood will provide a sturdy, beautiful bed. Plans are adaptable to double, queen, or kingsize mattress and box springs. 60 inches high. Simple emugh for the beginner yet challenging enough for the intermediate and advanced woodworker.

Send check or money order for tlO.OOto:

Denny Hall "Woodworker ' 1246Cribb St.

Toledo, OH 43612

Enclosed Is 310.00. Please send one set of CANNONBALL BED PLANS to

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Address City

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FREE CATALOG

THE EXTRAORDINARY SCREWDRIVER AND SCREWS

This exciting product-THE SQUARE HEAD-is now available to woodworkers at all levels of skill.

Used for years by the finest furniture manufacturers. It makes the Phillips and slot heads obsolete.

Essential for everyone's shop. Send for free Catalog or send for starter set $8.50 plus SI.50 shipping (add 5.5% in Ohio), and discover why so many woodworkers prefer Square Heads. MasterCard and Visa welcome.

JEGT INDUSTRIES P.O. Box 5264, Dept. FW Poland, Ohio 44515

Swefflsh WbotlDyes,

Don't hide the beautiful grain of your wood project)

—enhance it, with Swedish Wood Dyes. Easy to use-it's a powder you ditwolve in water—making one pint of Wood Dye that covers about 40 sq. ft. Available in 12 beautiful brilliant colors.

Dealers I ■ I Inquiries ' — ' Welcome

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introductory of for*

Maase semi me three samples of Swed&> Wood Dvesmakmg one pint eadz My check JbrSS is enckxeA

NAME

ADD. CTTY .

ZIP.

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MAIL Heonla^oa ft Amoc TO. FX). Box 6004

MM, IL 61124

Workshop Income

Mail-Order Selling

How I Made A Fortune In Mail Order Sales. New Book Tells How. Send Order Now!

In one form or another we've all seen this magazine ad, and the message is always the same; order my book and you'll know the secrets of mail-order selling—and become wealthy. It sounds so easy, one can't help but wonder why the author bothered to waste time writing a book when those "secrets" could have been used to turn another quick million.

Of course, the truth is that there are no "secrets" that will guarantee mail-order success. After all, if it just took a short book and a few "secrets", we'd all be wealthy in no time. Making money at mail-order selling is difficult, but that's not to say it can't be done. Many people are quite successful at it. In fact, some individuals have made fortunes, just like the ad says, although we suspect that for every millionaire there are probably a hundred who have lost their shirts.

In its basic form, the idea of selling mail order sounds simple enough. You select a suitable product and advertise it in a magazine. The orders come in and you ship the product to the customer.

As you might expect though, it isn't quite that easy. For successful mail-order sales, four important criteria must be met: I. The product must have appeal; 2. The product must have an attractive price; 3. The ad must be effective; 4. The magazine you advertise in must have the right type of readership for the product your selling.

What is a good mail order product for a woodworker? Unfortunately we don't know. If we did we'd be selling it right now and making our fortune. Although we can't suggest specific products, we can tell you one important quality that's common among most successful mail-order items. In almost all cases the product is one that is unique. That means you can't buy it at the local drug store, or the hardware store, or the furniture dealer down the street. If someone wants it they have to order it from you.

Of course, the mere fact that an item is unique does not insure its success. A two legged chair might be a unique product, but nobody is going to want one. So in addition to uniqueness, the item must also be one that people will want. Offer a unique product that will appeal to a great many people and you are well on your way to a successful mail order business.

Once you've decided on a product that you think will sell, you'll need to establish a selling price. Of course, price is related to cost, and cost is related to how fast you can make the product, along with overhead, raw material costs, and shipping costs. Work out your selling price with care. If it's too high the product may not sell, no matter how appealing it may be. On the other hand, if the price is too low, you may be losing money on each sale.

Also, this is a good time to consider if your production schedule can keep up with the anticipated orders. The law says that any item sold via mail order must be delivered within 30 days. If it can't be delivered within that time, you must tell the buyer when delivery can be expected. You must also give the buyer an opportunity to cancel at that

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JUST PLUG IT IN! MAKES MONEY FIRST DAY! $50 per hour

■OUST-FREE" DUST COLLECTING SYSTEM KEEPS SHOP CLEAN

MODEL K

The K-3 is our most popular Model All components are heavy duty and ot commercial quality, with a wide working range, deluxe clamping. engraves Woodstock ot any length and any thickness Engraves panels even larger ihan ihe machine Signmakers. engravers and commercial woodworkers buy this Model.

The K-3 is our latesl Model, most versatile, and with recent improve* ments. We recommend it.

Clll Or «r,t* tor * lr,f

KIM3ALL WOODCdWE* CO.

aeoa whitakep st • savannah, oeorqia 31 ao*i

PHONE: on a) 232 6561